MILAN

adidas EQT Launch Event

After Miami and Berlin, the EQT launch event strikes in Milan with the power of "Turbo Red" bringing music, arts and unique experiences to discover the heritage and the future of the iconic sneakers. A charming postindustrial location hosted more than 1000 selected guests to enjoy the live performance of Ghali, Raye and dj Perseverance amongst 90's tv tubes, photo exhibitions and artistic projects such as: "Turbo Red Light", an immersive multi-sensorial installation by Quiet Ensemble inspired by EQT.

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