Italy 2016

New BMW
Series 7
Tales of Excellence

We showcased the style and the technological Innovation of the new BMW 7 Series in 7 tales of excellence.

7 renowned voices of courageous and innovative pioneers were able to reveal and interpret the secrets of what makes the 7 Series so precious.

Tales of art, taste, design, fine craftsmanship, perfumes and more, accompanied the presentation of the car among exclusive and uncommon locations.

Unforgettable storytelling to discover the new 7 Series through creative luxury experiences.

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