MILAN TO ROVANIEMI
MINI goes to Santa Claus
An international Press event to present the MINI Paceman reached the city of Santa Claus to deliver 75.954 wishes. MINI Goes to Santa involved adults, children, dealers and journalists, in a magical and unforgettable experience traveling from Italy to Finland.
After collecting wishes from children throughout Italy, acCaravan of 8 MINIs, named after Santa's reindeers, traveled 3.500 km to Santa Claus. From 12°C in Munich to -24°C of the Finnish roads discovering the Christmas markets of Flensburg, the Tivoli park, the Malmö Bridge and many other amazing places. A Guinness world record for the longest wish list brought to Santa!