Tales of Excellence
We showcased the style and the technological Innovation of the new BMW 7 Series in 7 tales of excellence.
7 renowned voices of courageous and innovative pioneers were able to reveal and interpret the secrets of what makes the 7 Series so precious.
Tales of art, taste, design, fine craftsmanship, perfumes and more, accompanied the presentation of the car among exclusive and uncommon locations.
Unforgettable storytelling to discover the new 7 Series through creative luxury experiences.