MILAN DESIGN WEEK
MINI Urban Perspectives
The ex-bakery “Laboratorio Bergognone” turned into MINI Urban Perspectives, a creative and multifunctional hub able to involve the MINI audience, speaking about design, mobility, sharing, future, lifestyle, through the collaboration of the new local creative class.
A new “subway stop” appeared in the city, inviting all the passersby to enter the courtyard. Starting form the "urban garden", EWT redefined the map of the city. The Jaime Hayon Installation, the laboratories hosted by Continuum and Bulbo, the Depop Store, as well as the Milan Film Festival short movies and the Terraforma music, were just some of the MINI Urban Perspectives highlights able to anticipate the trends of the future.